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In:Business Development

Comments Off on How To Sell To The Millenials Part IV

If you are only posting photos from your collision repair business, then you are missing the boat. Of course, posting auto related information on your social sites, before and after photos, cool new cars and more is fine, but if that is all you are doing then you need to regroup. The millennials lifeline seems

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In:Business Development

Comments Off on How To Sell To The Millenials Part III

On the same but opposite side of that spectrum, if these millenials have a bad experience, they will have no problem with letting ALL of their friends know and at warp speed. Your business could take a huge hit with just one sour tweet. As a matter of fact, imagine how you hear the word

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In:Business Development

Comments Off on How To Sell To The Millenials Part II

In May 2013,Timewrote an article titled “The Me Me Me Generation” that stated, “They’re narcissistic. They’re lazy. They’re coddled. They’re even a bit delusional. Those aren’t just unfounded negative stereotypes about nearly 80 million Americans. They’re backed up by a decade of sociological research.” There is a positive side though, the Millenials are open-minded, confident,

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In:Business Development

Comments Off on How To Sell To The Millenials Part I

Millennials are known as the Generation Y sector of the US and were born from 1980-2000. This is a very tech savvy group and respond almost predominately to social media and online marketing. There are more than 79 million of them which knocks out the Baby Boomers from before. Unfortunately, the Baby Boomers are dying

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In:PDR

Comments Off on Collision Repair Demands More from High School Vo-Tech Courses and Their Instructors Part IV

Body shop owners need to understand that there is no teaching program that will turn out seasoned auto body technicians. The only way that this is accomplished is by having the opportunity to work in a body shop or as a technician. The trick is to ensure that these students are learning from an instructor

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In:PDR

Comments Off on Collision Repair Demands More from High School Vo-Tech Courses and Their Instructors Part III

The processes being used as our industry grows, such as aluminum and more, require an invested collision repair leader to instruct our youth on the minute by minute changes and the excitement that surrounds them. They need to be taught where they fit into these industry changes and that their yearning to create the next

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In:PDR

Comments Off on Collision Repair Demands More from High School Vo-Tech Courses and Their Instructors Part II

My purpose for taking this walk through history is to shed light on how some of the most basic of vocations, collision repair, is losing its luster to our youth. Gone are the days of greasy hands and physical labor and here in its stead are the worries of getting a hangnail or blisters caused

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In:PDR

Comments Off on Collision Repair Demands More From High School Vo-Tech Courses and Their Instructors Part I

When a high school student signs up for a course in their potential career choice, it should be exciting and informative. By the end of such a course, the hope is that the vo-tech class has given the student a true snapshot of what their lives would be like in that vocation and should also

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In:PDR

Comments Off on Using Certified Alternative Parts Or OEM; How Has This Affected You? Part II

Bipartisan legislation has been introduced in both the U.S. House and Senate that would fix this loophole and, the QPC states, “safeguard consumers against price gouging.” The QPC says that the Promoting Automotive Repair, Trade and Sales (PARTS) Act of 2013 (H.R. 1663 and S. 780) would “ensure consumer choice for auto collision repair parts

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In:PDR

Comments Off on Using Certified Alternative Parts Or OEM; How Has This Affected You? Part I

What if you no longer had access to lower-cost, quality crash parts for your vehicle? Major car companies are trying to squash competition and force consumers to buy their higher-cost parts when less expensive quality alternatives are readily available. But competition is good for everyone. It’s good for consumers because it keeps costs down. It’s

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